Cadbury fights for colour rights.
Apparently, Cadbury had patented their rich, luscious purple some years back. So when they discovered that Darryl Lee (they make yummy licorice) was using the same shade, they went off their rocker and have tried to start up a law suit.
In a study done recently, a sample set were asked what company they thought of when they were shown a specific shade of green (obviously this wasn't done in Singapore otherwise the result would have been something like: Starhub lorrrr...) and the majority said 'BP' (British Petroleum). However when they did the same test to the same sample set, this time with the Cadbury's purple, hardly any of them associated the colour with the company.
After talking this through with Sri after his hit on this issue, we thought about all the brand and market recognition and whether it really is as important as everyone's making it out to be.
If I tell you to name a company that you associate with white, I'm sure most of you -like all of those that I asked at work today- would say Mac/Apple/iPod (despite the diverse range of colours now available for the iPod mini and nano).
Funny eh? Well, not really when you think about it. Just goes to show the power of marketing and actually how much it does affect us on a day to day basis.
On a totally shallow note, I started wondering what colour I would patent. I want a colour to call my own. Looking back at yesterday's post, I realised that Aqua would probably be the best shade for me. It's bright and exuberant but not too over the top (plus it'll match my skin tone no matter how it tans/fades). I don't think I'd have any of the shades that were shown, but I know I'd want one that really rich. The aqua equivalent of the Cadbury's purple? Yea, that's about right.
This was as close as I could get, but it's still not quite there. Hmph.
xKx
Edit: Ok scrap that colour. I'm too indecisive. I want all the colours!!!
Pretty. Pretty. Pretty.
xKx
